Travel Copywriting
You know your travel brand is fabulous and it’s just right for your clients. Now let’s make sure they know it too.
Why use a travel copywriter?
You might be thinking surely the best person to write about your travel brand is you.
You know every last detail about your services and you know which clients it’s just right for. But what you need is someone who can get that information in front of your clients and is a professional in making them see just how good a fit you are for them.
You need a travel copywriter, who knows your industry and your clients.
And better still you need a travel copywriter who offers SEO copywriting. That doesn’t mean that you’re not essential to the process. Absolutely the opposite. This is a collaboration, my friend. I’ll work with you to truly understand your travel brand, listen to your story and create content that’s tailored to your ideal clients.
What’s SEO copywriting?
So now we know you need a travel copywriter, someone who knows the industry and will create beautiful website copy which truly reflects your brand. The problem is that’s no good if no-one is finding your website.
How did you find this website? There’s a good chance it magically appeared when you searched on Google. That magic is SEO.
Let’s make the same happen when your clients are looking for the products and services you offer, whether that’s a boutique beachside hotel, antique steam railway ride or bespoke adventure tours.
I’m experienced in on-page SEO best practices, which means when I’m writing your copy, it’s not just you and your brand in my brain, Google’s there too.
What travel copywriting services do you offer?
Every brand has different needs when it comes to travel copywriting. Your brand might be shiny and new and you’re looking to create a brand new website as part of your travel brand marketing strategy. Great, I’ll work with you to create all the sales copy on your site, from landing pages to product descriptions. Better still, we’ll have a chat about where you are on your journey and what you really need, so you can be sure you’re making the best use of your marketing budget.
Perhaps you don’t need a full website created but just a refresh, some SEO editing and optimisation or some keyword guidance. Not a problem, I’m here to help you and your brand be seen by the right clients. And don’t forget if you’re looking for blogs, I also offer content writing and if your original content is in French or Arabic, I can do SEO marketing translation.
Now before you jump for joy and call me up, just a quick note on what I don’t do. I’m not a specialist in technical SEO (the non-writing part of SEO). I can point you along the right path, but I won’t be doing your coding or techy stuff any time soon. Trust me, it’s in your best interests.
Who do you work with? Will we be a good fit?
I work with brands involved in the travel and hospitality industry. This includes but is not limited to hotels, travel agents, tour operators, tourism boards, restaurants, museums, and airlines. What everyone I work with has in common is a passion for their business and a determination to attract great clients. Choosing to work with a professional travel copywriter means investing in your brand and your marketing to achieve the best results. It also means you benefit from my expertise, so if there’s something I think would work better for your particular brand you can rely on me to let you know.
How much does a travel copywriter cost?
Like you might expect, every project is different and is priced accordingly. However, to give you a ballpark, travel copywriting for a five-page website starts at £999.
Pricing includes a planning call with your friendly and knowledgeable SEO travel copywriter (me!), competitor analysis and two rounds of edits.